Pura Retail Catalog

The Pura retail team requested a catalog for retailer vendors to quickly browse and select fragrances to purchase. We wanted to make sure the Pura story came first and elaborated on our ‘why,’ taking the opportunity to have a brand moment. Fragrance availability comes and goes, so the puzzle of accommodating each fragrance for every brand was a fun challenge. The photographer and I shot/composed 30+ unique images for this catalog.

Art Direction: Me
Design: Me
Photography: Maggie Thomas