Pura Retail Catalog

The retail team requested a catalog for vendors to browse and select fragrances to purchase. We took the opportunity to illustrate and introduce Pura, meeting on several occasions to storyboard the flow of the catalog and plan our content needs. Fragrance availability comes and goes, so the puzzle of accommodating each fragrance for every brand was a fun challenge. The photographer and I shot/composed 30+ unique images for this catalog.

Art Direction: Me
Design: Me
Photography: Maggie Thomas