Pura faced a new challenge this year—updating its flagship diffuser. That means that all previous photography including the outdated diffuser will soon be obsolete! This was our first lifestyle photoshoot with the new “Pura 4” diffuser. We also tested a new photography style and styling that fit our refreshed brand direction, leaning into color and keeping people secondary to the scene.
Art Direction: Me
Photography: Maggie Thomas
Styling: Me/Maggie
Being an avid Harry Potter fan, I was ecstatic when the brand manager asked if I wanted to explore bottle colors and photo concepts for the HP collection. We attempted other logo styles and placements, but Warner Brothers was pretty set on the ‘HP’ snitch logo style/size. As for color way options, we had to have our initial launch be with the Hogwarts houses. I dove through Pantone books to find the right colors for these house scarf-inspired bottles.
After receiving the samples from the factory, I set about planning the photoshoot concept. I wanted the end asset to be a GIF of the bottles revolving in the air (like magic) surrounded by floating candles and feathers. The Wizarding World is a strict place, and they wanted us to make sure there was no “cause and effect” happening with magic outside of Harry Potter. No wands.
All in all, huge success. The bottles sold out within a month or two.
Art Direction: Me
Props/Styling: Me
Photography: Blake Tolley
Design: Me
Product colors: Me
What a ride! This shoot took months to plan and prepare. It was challenging and exhilarating to have complete ownership over every part of the shoot—including but not limited to concept creation, model selection, wardrobe/style selection, and creative briefing with our set builder, HMUA/stylists, and production coordinators. The shoot wouldn’t be as phenomenal as it was without my stellar team.
The creative was inspired by a kid’s imagination. Children will play regardless of where they are or what they’re doing. Who’s to say you can’t play cowgirls while doing homework? Or be mermaids at the bus stop? And don’t tell me you can’t be secret agents or astronauts in the classroom. The slogan behind Owala’s products is “Do more of what you love.” So if this new Kids’ Flip bottle follows suit, it should allow young people everywhere to play to their hearts’ content while staying insanely hydrated.
Art Direction: Me
Photography: Blake Tolley
Wardrobe: Janelle Corey
HMU: Cami Talbot
Prop Styling: Kate Dixon
and so many others.
Owala is a rapidly-growing brand, and the lifestyle photography needed to move and grow alongside. Knowing the customer base is physically active and passionate about self-expression, we wanted Owala to follow suit. Introducing: “Funthleisure” (Fun + Athleisure). This was an experimental shoot to test the concept and capture the energy/vibe we were looking for. We learned a lot and found creative solutions to get the right energy from our models, as well as ‘streetwear’ locations that felt casual and fun.
Art Direction: Me
Photography: Blake Tolley
Wardrobe: Janelle Corey
HMU: Cami Talbot
and so many others.
Color Drop is an ongoing Owala campaign where they drop special edition colors in limited quantities. I designed the logo and web experience, as well as storyboarding for the launch video. I would’ve helped on set, but I was getting married the same week of the shoot. Priorities!
Art Direction: Matt Millette and myself
Video Editing: Riley Sorensen
Logo Design: Me
UI/UX and Design: Me
Photography: Blake Tolley
Thanks to the countless color ways and licensing deals with Owala water bottles, there were many opportunities to plan for photoshoots and provide art direction. Several ideas required props that needed to be created, including; fake ice cream, a mountain, fake snow, and a floating cloud. I always looked forward to creating and executing on these shoots.
Art Direction: Me
Photography: Blake and/or Luke Tolley
Prop/Set Design: Me
Working for Vivint Smart Home on the sales marketing team meant we were designing for sales competitions well before the summer season began. We brainstormed concepts as a creative team, planned photoshoots, and set about designing these competition posters that hung in the sales teams offices around the nation. The first poster was for “30 Days to Pro” and the second was for “The Cup: XI Edition.”
Art Direction: Me
Photography: JJ Mendez
Design: Me
Dream Team was an elite Vivint sales competition for the top performing sales representatives in the company. We created a coveted swag lineup and competition structure that was drool-worthy for any sales rep with a summer’s ego. I was tasked with the logo creation, apparel selection and ornamentation, competition graphics, award medals sourcing/communication, and finally—the presentation and pickup. Watch the video for the full effect!
Art Direction: Me
Videography: Kyle Ford/Colin Skillings
Apparel Production/Design: Me