Pura Lifestyle

Pura faced a new challenge this year—updating its flagship diffuser. That means that all previous photography showcasing the outdated diffuser would soon be obsolete. This was our first lifestyle photoshoot with the new “Pura 4” diffuser. We also tested a new photography style and styling that fit our refreshed brand direction, leaning into color and keeping people secondary to the scene.

Art Direction: Me
Photography: Maggie Thomas, Weston Colton
Styling: Me, Maggie, Aly