Owala x Harry Potter

As a Harry Potter fan, I was thrilled when the brand manager invited me to work on bottle colors and photo concepts for the HP collection. We explored various logo styles, but Warner Brothers preferred the ‘HP’ snitch logo. For colors, we launched with the Hogwarts house themes, selecting shades from Pantone books. After receiving the samples, I planned a photoshoot concept featuring a GIF of the bottles magically revolving with floating candles and feathers. The Wizarding World enforced strict guidelines, so we avoided any “cause and effect” magic. Ultimately, it was a huge success, with the bottles selling out in a month or two.

Art Direction: Me
Props/Styling: Me
Photography: Blake Tolley
Design: Me
Product colors: Me