Owala Lifestyle

Owala is a rapidly-growing brand, and the lifestyle photography needed to move and grow alongside. Knowing the customer base is physically active and passionate about self-expression, we wanted Owala to follow suit. Introducing: “Funthleisure” (Fun + Athleisure). This was an experimental shoot to test the concept and capture the energy/vibe we were looking for. We learned a lot and found creative solutions to get the right energy from our models, as well as ‘streetwear’ locations that felt casual and fun.

Art Direction: Me
Photography: Blake Tolley
Wardrobe: Janelle Corey
HMU: Cami Talbot
and so many others.